# Container registry

Container Registry is a secure, private repository for your container images. It provides a central location to manage the software building blocks used across your project.

**Getting Started**

All registries are private by default. To begin pushing or pulling images, you must first establish authentication between your local environment and the registry.

Image URLs follow this format:

`vccr.io/<PROJECT_ID>/<IMAGE_NAME>:<TAG>`

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-target data-type="content-ref">Target</th></tr></thead><tbody><tr><td>Quickstart</td><td><a href="container-registry/quickstart">quickstart</a></td></tr></tbody></table>

**Image Protection & Lifecycle**

Manage the stability and footprint of your repositories through automated policies:

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-target data-type="content-ref">Target</th></tr></thead><tbody><tr><td>Tag immutability rules</td><td><a href="container-registry/tag-immutability-rules">tag-immutability-rules</a></td></tr><tr><td>Tag retention rules &#x26; retention runs</td><td><a href="container-registry/tag-retention-rules-and-retention-runs">tag-retention-rules-and-retention-runs</a></td></tr><tr><td>Tag rules syntax</td><td><a href="container-registry/tag-rules-syntax">tag-rules-syntax</a></td></tr></tbody></table>

**Optimized Integration**

Deploying images within the Verda ecosystem provides significant performance and security advantages for Serverless Containers and Batch Job deployments.